Scale sending volume
Raise sustained daily volume with step sizes tied to recent successful history.
Objective
Scale sending safely
Increase sending volume on an already warm identity without triggering filters.
Starting state
Warm identity with a known baseline daily volume
Prerequisites
- Stable complaint/bounce baselines
- Monitoring in place
Estimated time
2–4 hours
Difficulty
advanced
Required access
- ESP admin
Inputs
- Baseline volume
- Target volume
- Step size policy
Step-by-step instructions
- Document the baselineCapture recent daily volume and quality metrics before any increase.
- Step up deliberatelyIncrease volume in bounded steps proportional to the baseline.
- Hold and verifyHold each step until metrics prove the identity can sustain it.
Verification
- Metrics stable for the hold window at each step
Common mistakes
- Spike-driven filtering after an oversized jump
- Is IP/domain capacity ready for the next step?
Rollback / recovery
- Return to the last known-good daily volume
Expected outcome
Higher sustained volume without reputation regression.
When to escalate
- Approach to provider spam-rate ceilings during scale