Diagnose spam trap exposure
Identify trap-prone cohorts and acquisition paths after suspected trap hits.
Objective
Recover damaged reputation
Restore deliverability after complaint spikes, trap hits, or blocklist/filter damage.
Starting state
Suspected trap hits or unexplained blocklisting
Prerequisites
- Send logs
- Acquisition source metadata
Estimated time
2–4 hours
Difficulty
advanced
Required access
- ESP logs
- CRM
Inputs
- Incident window
- List source breakdown
Step-by-step instructions
- CorrelateMap delivery failures and blocks to list sources and age cohorts.
- QuarantineStop mail to stale, purchased, or unverified cohorts immediately.
- Rebuild hygieneRequire confirmed consent for new acquisition and sunset inactive addresses.
Verification
- No further trap notices after quarantine
Common mistakes
- Blocks continue from residual stale cohorts
- Which historical sources must be permanently retired?
Rollback / recovery
- Further restrict to most recent confirmed opt-ins only
Expected outcome
Trap exposure contained and acquisition remediated.
When to escalate
- Ongoing blocklist listings after quarantine