Monitor reputation
Instrument FBLs, bounce classes, and provider reputation dashboards with alert thresholds.
Objective
Monitor reputation signals
Operate continuous monitoring of complaints, bounces, engagement, and provider reputation views.
Starting state
Sending domain and IP inventory known
Prerequisites
- Access to ESP/MTA logs
- Postmaster or FBL enrollment where available
Estimated time
1–2 hours
Difficulty
intermediate
Required access
- ESP admin
- DNS
- abuse mailbox
Inputs
- Domain list
- Sending IP list
- Baseline complaint and bounce rates
Step-by-step instructions
- Enroll signalsEnable FBLs and provider postmaster views for all major receivers.
- Classify outcomesSeparate hard bounces, soft bounces, and complaints in reporting.
- AlertSet thresholds below provider hard limits and page on sustained breaches.
Verification
- Dashboards show live complaint and bounce series
Common mistakes
- Silent damage until block
- Which providers lack FBL coverage and need proxy metrics?
Rollback / recovery
- Disable noisy alerts only after coverage confirmed elsewhere
Expected outcome
Continuous reputation observability with early warning.
When to escalate
- Hard block or spam-rate ceiling approached