Choose dedicated vs shared IP
Decide IP allocation based on volume, isolation needs, and operational readiness.
Objective
Select IP allocation strategy
Choose dedicated vs shared IP sending based on volume, isolation needs, and operational maturity.
Starting state
Known volume profile and ESP options
Prerequisites
- Traffic forecast
- Warm-up capacity
Estimated time
1–2 hours
Difficulty
intermediate
Required access
- ESP provisioning
Inputs
- Daily volume
- Brand isolation requirements
- Current shared-pool metrics
Step-by-step instructions
- Assess volumeConfirm whether dedicated IP volume justifies independent reputation.
- Assess riskEvaluate neighbor risk on shared pools versus warm-up burden on dedicated.
- Decide and planSelect allocation and document warm-up or migration steps.
Verification
- Decision recorded with volume and isolation rationale
Common mistakes
- Dedicated IP under-volumed and cold
- Does neighbor damage already justify leaving a shared pool?
Rollback / recovery
- Remain on shared pool with stricter vetting
Expected outcome
IP strategy matched to volume and isolation needs.
When to escalate
- Persistent neighbor damage on shared IP