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BIMI

Brand Indicators for Message Identification — logos for supporting inboxes.

Reading time:: 5 min
Difficulty:: Intermediate
Estimated duration:: 5 min
Prerequisites:: DMARC
Last updated:: 2026-07-15
Author:: empire

Definition

Brand Indicators for Message Identification — logos for supporting inboxes.

Prerequisites

DMARCDomain-based Message Authentication, Reporting, and Conformance.

DMARCDomain-based Message Authentication, Reporting, and Conformance.
AuthenticationIdentity signals for email: SPF, DKIM, DMARC, and related controls.

BIMI logo not displayedSupporting inboxes do not show the BIMI brand indicator.
Invalid BIMI SVGBIMI SVG asset fails profile or validation requirements.
Missing or invalid BIMI certificateRequired mark certificate is absent or invalid.

Open step-by-step: Configure BIMIPublish BIMI records and validate logo/certificate requirements.

Empire Services

BIMI readiness assessmentAssess BIMI prerequisites, logo, and certificate readiness.

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