Home/Tools/AnalyticsAnalyticsAttribution and performance analytics that connect email to on-site outcomes.Reading time: 3 minDifficulty: BeginnerEstimated duration: 3 minPrerequisites: NoneLast updated: July 2026Author: EmpireRelated learningDeliverabilityWhether mail is accepted and where it is placed — inbox, promotions, spam, or rejected.AuthenticationIdentity signals for email: SPF, DKIM, DMARC, and related controls.Related problemsGmail spam folderMail authenticated for your domain is accepted by Gmail but filed to Spam.Domain reputation degradedAuthenticated domain identity is treated as untrusted despite IP changes.Related toolsGoogle Analytics 4Web analytics platform used to attribute email-driven site and conversion behavior.WorkflowsOpen step-by-step: Diagnose authentication failuresTrace SPF/DKIM/DMARC failures to a remediable cause.Open step-by-step: Audit multi-domain authenticationReview authentication across a domain portfolio.Open step-by-step: Authenticate a new domainPublish SPF, DKIM, and DMARC for a new sending domain and verify authentication before warmup.Open step-by-step: Recover from Gmail spamExit Gmail Spam using Postmaster signals, authentication fixes, and controlled volume.Open step-by-step: Check authenticationRegularly verify SPF, DKIM, and DMARC alignment and report pipelines.Continue LearningInfrastructureDNS hosting and sending infrastructure that underpins authentication and delivery.PreviousTestingNextInfrastructure