Yahoo issues
Yahoo and AOL delivery or spam-folder problems concentrated at those providers.
Problem summary
Yahoo and AOL delivery or spam-folder problems concentrated at those providers.
Symptoms
- Yahoo/AOL spam or rejects without matching Gmail failure
- Elevated Yahoo complaint feedback
Possible causes
- List quality issues heavy on Yahoo addresses
- Reputation damage specific to prior Yahoo traffic
- Authentication problems
How to diagnose
- Review Yahoo FBL complaints
- Compare Yahoo vs other provider bounce/junk rates
- Check auth alignment on Yahoo samples
How to fix
- Clean Yahoo cohorts and pause aggressive sends
- Fix authentication and From identity stability
How to verify
- Yahoo complaint and spam symptoms decline
Prevention
- Maintain feedback loops
- Avoid stale Yahoo lists
When to escalate
- Production mail is failing for a material share of recipients after remediation attempts